Bakersfield Online Marketing Specialist

Where to acquire guidance when you need a SEM Company serving Bakersfield and nearby towns.  Help can vary from lead generation to YouTube ads and tracked prospective customers and clients.

PPC company Bakersfield

Think SEO is Dead? Think Again.SEO is more relevant than ever.

When it comes to talking about SEO, every so often, and it’s getting quicker all of the time due to our fast news cyclic lives, some guru says SEO is dead. Is SEO relevant? Yes, now more so than ever.

If you are a small business owner, this can be confusing. Having a small business marketing firm that deals with web presence, I can say that I spend a lot of time educating small business owners that SEO is relevant to their business.

Did you Know?

According to Smart Insights , 3.5 billion searches are done each day on Google. There are 7.4 billion people on earth. This averages out to almost half of the world’s population doing one search each day. The total Google searches for this year should be around 1.2 trillion. This is taking into account all of the desktop, tablet, and mobile phone searches cumulatively.

smallbusinessmarketing

Think SEO is Dead? Think Again. SEO is more relevant than ever.

When it comes to talking about SEO, every so often, and it’s getting quicker all of the time due to our fast news cyclic lives, some guru says SEO is dead. Is SEO relevant? Yes, now more so than ever.

If you are a small business owner, this can be confusing. Having a small business marketing firm that deals with web presence, I can say that I spend a lot of time educating small business owners that SEO is relevant to their business.

Did you Know?

According to Smart Insights https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ , 3.5 billion searches are done each day on Google. There are 7.4 billion people on earth. This averages out to almost half of the world’s population doing one search each day. The total Google searches for this year should be around 1.2 trillion. This is taking into account all of the desktop, tablet, and mobile phone searches cumulatively.

Why are some people saying that SEO is dead?

In my opinion, this goes back to a click bait mentality of using a sensational headline to get clicks without having substance to back it up. Unfortunately, we are seeing this trend increasing with click bait. And with the wide ranging platforms of digital media, this makes it even easier to put false information out there to get clicks or traffic to your page.

Another reason some are saying that SEO is dead is the boom of social media. Just because social media is the popular medium of digital information right now doesn’t mean that SEO is anywhere near dead.

When I talk about seo, I am only talking about Google. Google searches account for over 75% of searches. Some statistics I have seen have rated them much higher. But, either way, Google with its 3.5 billion searches a day wants to provide a great user experience.

Here is why SEO is more important than ever:

Google is focusing on two things in 2018. The first is user intent. An example of user intent is, let’s say someone is searching for a new cell phone. They want to see Apple products. If a site comes up in Google that is about apples- the fruit, this is bad user intent on the website owner for not setting up their site to maximize the user intent. I realize this is a ridiculous example, but sometimes Google pulls up results that are poorly related to the user intent of the searcher. Most of the time this occurs because the people that set up the website or social media profile did not optimize it for user intent. Google’s algorithm changes are working to deliver a smooth user intent on search results.

The second thing Google is focusing on is user experience. User experience relates to how easy a web page is for a user to get the information they are looking for. Whether the user is looking for information, or something to purchase. No matter which platform you are using (website or social media) you must focus on user experience. Google determines user experience by the time a person spends on a web page. If a user clicks on a page in the search results and immediately clicks the back button, Google will rate this as a poor user experience. If this happens to your website or social media page too often, Google will put your page further back in the search engine results. There is no hard fast number on how many times your sites can have user bounces before search engine results are affected.

Google uses the algorithms to match terms to user intent and user experience.

How does this relate to your business’s web presence:

1.   User intent is best utilized by having quality content. Your web pages need to have quality, original content on the relevant pages you want your prospective clients to land on.

Quick note: The sweet spot for content right now on Google is 1,800 words a page. Don’t have less than 1,000 words per page on landing pages.

2.   Once your content is produced, make sure it is optimized before publishing. There are several WordPress plugins, and other tools that can help you determine if your page is properly optimized for your chosen keywords.

3.   Make sure your site is easy to use. Use a current website theme. Make sure your content is easy to read. Don’t have long blocks of text. People don’t like to read, but if your content is in an easy to read format, visitors will stay on your page longer.

These may seem like really simple steps, but after building 120 business websites, I can say that the 3 steps above are the most common problems businesses have with their web presence today.

What if I only focus on social media?

This is another thing that is being asked more as the advent of social media has popped. Google not only ranks websites in the search engines, but they also rank social media sites, profiles, and pages.

The purpose of any website or social media page for a business is to get customers and clients in the door or on the website. If they can’t find you, they can’t buy from you.

Being a small business marketing consultant, I strongly recommend having both a website and a vibrant social media presence. You want a diverse web presence to reach as many prospective clients as possible.

Critical Things to Remember:

1.   It is not what you like or don’t like, it is what your clients like. Someone said to me today,”I don’t use Google, so I don’t see the importance of SEO.”

My first thought was “What are your clients using?”

Remember the statistic above? 3.5 billion searches a day on Google. Somebody is using Google. In fact, lots of people are still using Google.

You cannot ignore SEO or Google for that matter.

2.   Find out how your clients are finding your business. Keep diligent records of this. Look for trends, and then use that information to increase your client base.

Never fall into the trap of thinking that you know what will get clients spending money with you. You must test and monitor the results.

3.   Use a wide base for your web presence. You must have a website. Even though many businesses aren’t using them, you must have a website along with social media profiles that are branded for your business.

How many social media networks does your business need to be in? Again, no hard and fast answer here. Look for which social media networks are relevant to the niche your business serves.

To recap, SEO is more relevant than ever. You must have a website as well as a social media presence. And, most importantly, make sure your content is optimized for Google.

Think SEO is Dead? Think Again. SEO is more relevant than ever.

When it comes to talking about SEO, every so often, and it’s getting quicker all of the time due to our fast news cyclic lives, some guru says SEO is dead. Is SEO relevant? Yes, now more so than ever.

If you are a small business owner, this can be confusing. Having a small business marketing firm that deals with web presence, I can say that I spend a lot of time educating small business owners that SEO is relevant to their business.

smallbusinessmarketing

Think SEO is Dead? Think Again. SEO is more relevant than ever

When it comes to talking about seo, every so often, and it’s getting quicker all of the time due to our fast news cyclic lives, some guru says SEO is dead. Is SEO relevant? Yes, now more so than ever.

If you are a small business owner, this can be confusing. Having a small business marketing firm that deals with web presence, I can say that I spend a lot of time educating small business owners that SEO is relevant to their business.

Did you Know?

According to Smart Insights https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ , 3.5 billion searches are done each day on Google. There are 7.4 billion people on earth. This averages out to almost half of the world’s population doing one search each day. The total Google searches for this year should be around 1.2 trillion. This is taking into account all of the desktop, tablet, and mobile phone searches cumulatively.

Content Marketing Tips To Boost Your Business. Some good tactics to use to energize your content marketing.

All the content you produce to attract your target audience should have the goal of being lively, engaging, and overall be aiming to help build that audience. By the time individual contacts are ready to buy they will contact you first, because you are top of mind.

content marketing

Analyze Your Website and Competition for Free Organic Traffic & Put Your Site on Steroids

Analyze your website and competitor websites and unlock FREE organic traffic. Website analysis, seo analysis, rank and index analysis, much more.

Understand at an even deeper level how Google works, what are the factors affecting your search engine ranking, what you need to do to get to page one ranking and how you can drive that extra organic traffic for free.

Web Analysis:

With help of web analysis module you will be get very deep analysis in right format like : Whois Info, MOZ Info, DMOZ Listing, Mobile Friendly Check, Keyword & Meta Info, Search Engine Index and lot more.

Rank & Index Analysis :

This Module gets your Alexa Data, SimilarWeb Data, MOZ Check, Google Index Check, Bing Index Check along with your Competitos dtaa In one single Dashboard to help you analyze where you stand against Competiton and what you need to do in order to beat them..

Social Network Analysis :

Just add your Social Media page URLs and this module will get you all BI data for your page like - How many Like, Share, Comment you got.

- How many Google+ Comment you got on your page.. 

- How are LinkedIn, Xing, Buffer Share doing.. 

- Reddit Score, Up, Down, Pinterest Pin 

- StumbleUpon List analysis and lot more…

Keyword Analysis :

This is one of the most important Feature which will make your SEO work a lot easier.

With help of this module you can Analyze 

- what Keywords are Trending

- what Keywords have how many searches

- How you can position Keywords to Rank Higher

It also suggest you what keywords you should start targeting with to gain maximum organic traffic. It is completely no brainer feature and can alone cost even more than what we are selling this entire software for.

Keyword Position Tracking :

You can track the position of the targeting keywords every day, like how they are performing on web and for your site particularly.

Google Adwords Analysis :

With help of it you can analyze which keyword has which ad word links, and what is the competition for that particular keyword. You can do this for N number of keywords in few clicks. Its great when you plan to start google ad words campaign.

Video Marketing & YouTube Advertising | YouTube Keyword Tool & YouTube Software | YouTube SEO

Video marketing & Youtube marketing software for YouTube promotion and YouTube SEO. Promote YouTube video and be on the first page of YouTube searches and Google searches . YouTube advertisers can target their YouTube ad with this amazing YouTube keyword tool.

Research, Create, Analyse, Optimize and Backlink all in one place with Vidneos YouTube SEO software. Easy to use interface makes understanding and analyzing data super easy. Spy on Your Competitors - Know everything that's working for them and replicate!

See why Vidneos is the Internet's #1 video marketing and YouTube keyword tool for youtube advertising, YouTube marketing and YouTube promotion.

internet marketing

Need more business? Contact Panache for all of your marketing  needs!

socialmedia

Avoid Losing Customers Due To NAP Inconsistencies

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Avoid Losing Customers Due To NAP Inconsistencies

HOW TO GET UNLIMITED FREE TRAFFIC & BUILD A 7-FIGURE CONSULTING AGENCY!

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How Internet Search Engine Work Or How To Succeed Online Search Engine Ranking?

These two inquiries are the same, because if one comprehends precisely how internet search engine work, he will most likely have the ability to obtain a site to the top internet search engine ranking.

Think of it.

However, the solution is a complicated, dynamic as well as a secret one. The solution involves Search Engine Optimization-- Seo. In fact, few Search Engine Optimization professionals, SEO expert, SEO software application and SEO firms could provide you a perfect SEO solution.

In the next few lines, I will undoubtedly streamline how internet search engine work. To comprehend more, you have to get in touch with and pay to an SEO professional working with a great Search Engine Optimization solution:

1. The internet search engine visits your site sometimes as well as brand-new index topics on your site.

2. The search engines determine the top quality as well as the appeal of your site by the number and also sorts of connecting to your website by various another internet site.

3. According to the site subjects, top quality and popularity as well as numerous other parameters the search engine place the site for each key phrase searched.

Currently, I presume you have a website or creating one as well as you want to get it to the top search engine rankings. Well, If you have money I recommend you pay to a seasoned Search Engine Optimization expert working for among the top Search Engine Optimization firms.

If you do not have cash, you could try doing it alone. But, be alert-- a good SEO solution is time-consuming. Regardless of which SEO software or SEO service you will indeed be using, it will certainly take you at least a few months to obtain your website to leading search engines placing.

Your primary step would undoubtedly have to be reading even more regarding the subject-- checking out meta tags optimization services, keyword solutions, backlinks methods and natural Search Engine Optimization as well as using complimentary Search Engine Optimization services like Search Engine Optimization toolbars and also on the internet SEO software. Good luck.

White Hat SEO Expert

Email Marketing and SEO Optimization: A New Side to Business Marketing

High-end SEO is important

For small business marketing having a good SEO and putting up a good online brand value is an excellent way to increase business growth and draw in potentially new customers as the internet is open to all.

In today’s digitally upgraded market, digital marketing search optimization is not an option anymore but rather a necessity, especially for small businesses. If you have a small business and you are not well aware of SEO or don’t put your online brand value to customers properly, then you are sure to lose out on much business in the process and lose out to competition.

stevedavismarketing

Email Marketing and SEO Optimization: A New Side to Business Marketing

High-end SEO is important

For small business marketing having a good SEO and putting up a good online brand value is an excellent way to increase business growth and draw in potentially new customers as the internet is open to all.

In today’s digitally upgraded market, digital marketing search optimization is not an option anymore but rather a necessity, especially for small businesses. If you have a small business and you are not well aware of SEO or don’t put your online brand value to customers properly, then you are sure to lose out on much business in the process and lose out to competition.

https://www.techicy.com/email-marketing-and-seo-optimization-a-new-side-to-business-marketing.html

smallbusinessmarketing